The Changing Employee Behaviour in Sri Lankan Organisations through Social Media.
The Changing Employee Behaviour in Sri Lankan Organisations through Social Media. The fast development of social media has largely transformed the behaviour of employees in the Sri Lankan organisations resulting in both opportunities and challenges to human resource management (HRM). Platforms like LinkedIn, Facebook, and Tik Tok are no longer personalized platforms since the number of active social media users in Sri Lanka is more than 7 million by 2025 (DataReportal, 2025). They are now actively involved in the process of determining workplace communication, attitudes, and performance. Quantitatively, approximately 68% of Sri Lankan workers access social media at their workplaces, and this has a positive and negative impact on productivity (Kumarasinghe, 2024). Although its...